Journal
Notes, opinions,
Notes, opinions,
build logs.
What we’ve learned shipping websites. Honest, occasionally salty. No SEO bait.
- 15 Apr 2026
Why we never use templates.
Templates make websites that look like other websites. Custom design makes websites that look like the brand. The difference shows up in conversion, not just on the homepage.
opinion 4 min read → - 22 Mar 2026
How we shipped Kailash Holiday in 48 hours.
A working website, multilingual, photo-led, deployed to a global CDN, in two days. No magic — just a tight scope, a refusal to over-engineer, and one all-nighter.
build-notes 5 min read →