Why we never use templates.
Templates make websites that look like other websites. Custom design makes websites that look like the brand. The difference shows up in conversion, not just on the homepage.
Most agencies in Nepal sell templates. Pick a layout from a marketplace, swap in your logo, change a few colors, ship. The pitch is "fast and cheap." The reality is your site looks like the dental clinic down the road, the trekking agency next door, and a thousand other small businesses worldwide.
We don't work that way. Every site we ship is designed from scratch.
The math is simpler than people think
A template costs the agency nothing. They buy it once, resell forever. So agencies push templates because the margin is huge — not because the result is good.
Custom design takes 2–3x longer. You pay more. But you get:
- A site that doesn't look like anyone else's
- Layouts shaped around your content, not someone else's wireframe
- Faster load times (no bloated theme code)
- A foundation that scales as you grow
What "custom" actually means
Custom doesn't mean reinventing every component. We have a small library of patterns we trust — typography pairings, layout systems, motion behaviors. What we don't reuse is the decisions: where to put what, what to emphasize, what to remove.
A template makes those decisions for you. It assumes your brand fits its grid. It usually doesn't.
When templates actually make sense
Two cases:
- You need something today, fully disposable, will replace within 6 months.
- The site is not the product (internal tool, throwaway landing page).
For everything else — a brand site, portfolio, e-commerce store, anything you'll point clients at — templates cost you trust. Trust is harder to win back than money.
That's why we don't sell them. Not even our cheap tier.